STORY

Hi, I'm Mitch.

I design interactive brand activations for music festivals and events.

What that really means:

I build moments where your audience doesn't just watch. They shape the experience themselves, using light, projection, and interactive technology. The result is the kind of footage that travels far beyond the festival grounds.

Here's how I think about it. A festival isn't one audience anymore. It's three. The fans in the field, the people watching the livestream, and the tens of millions who'll only ever see the clips. That last group is the biggest, and they're not watching your activation. They're watching what came out of it. So I don't design for the weekend. I design for the week after.

I got here by building at every scale, from projection-mapped DJ sets to my own immersive event series, Luca Immersive, where I built a prototype for audience-generated content at scale. I work in projection mapping, interactive lighting, live visuals, videography, animation, and sound. The tools don't matter.

What matters is this:

the most powerful experience a person can have isn't watching something. It's being needed for it to work. I work with brands, agencies, and artists who understand that the best marketing isn't louder. It's more personal. If that sounds like you, I'd love to talk.