STORY
MITCHELL EDWARDS
Director | Creative Technologist
Mitchell Edwards builds worlds. Not the metaphorical kind, the kind you can step into, touch, hear, and feel ripple around you. Born and raised in New England, Mitch cut his teeth shooting Boston’s music scene, crafting visuals for DJs, and shaping brand stories for local businesses before most people knew what immersive art even meant. He carried that curiosity into a decade of directing, photographing, designing, and building experiences that blur the line between digital and real.
Mitch is part director, part visual engineer, and part storyteller. His work lives where technology and emotion meet. He creates interactive light environments, projection mapped stages, AI powered visuals, and immersive systems that pull audiences inside the frame. As Creative Director at Stone Showcase he sharpened his eye for strategy, leading a social media team and designing campaigns that strengthened the visual identity of a luxury brand while crafting content that felt alive. Through Cravin' Adventure Studios he develops visual identities and creative systems for artists, brands, and events. Through LUCA Immersive he builds multisensory installations and an expanding story world guided by the character LUCA, a platform where sound, light, and motion respond to the people inside them in real time.
His approach is grounded in movement, energy, and human connection. Whether he is reimagining a venue with a custom stage facade, blending motion graphics with high energy outdoor footage for a live performance, or creating interactive environments that adapt to sound and movement, Mitch chases the same goal. He wants people to feel something real and remember that they are part of the story.
When he is not building the next visual frontier, you might find him testing new tech, scouting locations, or exploring the outdoors with the same curiosity that fuels his work. Mitch believes adventure is not a destination, it is the act of stepping into the unknown. And he creates art that invites everyone else to do the same.
